Behind this difficult to pronounce name stands a chain of Danish home decor stores. Its full name used to be ‘Jutland Bedroom Warehouses’ In accordance with its name, it offered all things for sleeping: beds, mattresses, duvets, pillows, bed linen. Today Jysk is a large company, which owns 1,600 stores across Europe! Only few companies with only 30-year long tradition can boast of such an achievement. Jysk has offered a wide range of inexpensive things, and the entire chain still belongs to Lars Larsen. The main thrust of Lars Larsen’s retail chain has been selling high quality products at prices which has been lower than those of his competitors. It is good supply and expansion to the benefit of the customer, which is the most important for the company.